Digital Marketing Executive

• Develop and execute digital marketing strategies aligned with business goals and company vision.
• Build brand awareness and strengthen the organization’s digital presence across channels.
• Plan and run digital campaigns focused on social media marketing, paid ads, and email campaigns.
• Manage social media marketing across LinkedIn, Instagram, Facebook, and other major platforms.
• Plan, launch, and optimize paid ad campaigns on Google Ads, LinkedIn Ads, Instagram Ads, and Meta platforms.
• Create marketing creatives, ad banners, posters, and social media visuals using Canva, Adobe Photoshop, and similar design tools.
• Execute and manage email marketing campaigns, newsletters, and promotional mailers.
• Prepare marketing calendars and campaign schedules with clear execution timelines.
• Track campaign performance, manage budgets, and generate performance reports.
• Support basic SEO activities such as simple keyword usage and page optimization (advanced SEO expertise not mandatory).
• Drive lead generation and campaign response through performance marketing initiatives.
• Maintain and update digital assets and campaign materials across platforms.

Required Skills:

• Minimum 3+ years of experience in Digital Marketing.
• Bachelor’s degree in Marketing or a related field.
• Strong hands-on experience in social media marketing and paid advertising.
• Working experience with LinkedIn Ads, Instagram Ads, Google Ads, and Meta Ads Manager.
• Strong practical skills in Canva, Adobe Photoshop, or equivalent design tools (must be able to create ad and social creatives independently).
• Strong knowlegde on Hubspot, Hootsuite, Buffer preffered.
• Experience in executing email marketing campaigns.
• Basic understanding of SEO concepts is sufficient (deep SEO specialization not required).
• Good campaign planning and execution skills.
• Analytical mindset for ad performance tracking and optimization.
• Strong communication and coordination skills.
• Google Digital Marketing Certification is mandatory.